I’m A Celebrity was the biggest entertainment show of 2023. The end of year data was released by BARB confirming the show consolidated with a huge total of 10.7 million viewers. It also attracted the biggest 16-34 audience of any channel this year, with 5 of the episodes consolidating with over 2 million viewers.
During the series we saw peak overnight audience of 7.6 million watched Sam crowned King of the Jungle. The full programme averaged 6.7 million (42%) making it ITV’s second biggest overnight audience this year, only beaten by the launch.
The series has reached over 25 million viewers across all platforms, and has been streamed 63 million times.